Authors are finding that an online audience is a new box they need to tick at the publisher’s office, reports

They say everyone has a book inside of them. But does everyone have what it takes to get a book deal? Besides a great idea, you arguably need talent, time and dedication to tip yourself over the line from aspiring writer to published author. In 2019, you may also need a social media following. Take Pinch of Nom, a cookbook by Kay Featherstone and Kate Allinson, which sold more than 210,000 copies in three days.

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