The rise of BookTok: meet the teen influencers pushing books up the charts

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Thursday July 22, 2021 at 11:35am

Young TikTok users are sharing their passion for books with millions – bringing titles they love to life online and reshaping the publishing world, all in under a minute

Alison Flood

Last modified on Fri 25 Jun 2021 12.32 BST

In August 2020, Kate Wilson, a 16-year-old from Shrewsbury, posted on the social media video platform TikTok a series of quotes from books she had read, “that say I love you, without actually saying I love you”. Set to a melancholy soundtrack, the short video plays out as Wilson, an A-level student, holds up copies of the books with the quotes superimposed over them. “You have been the last dream of my soul,” from A Tale of Two Cities. “Whatever our souls are made of, his and mine are the same,” from Wuthering Heights. “Every atom of your flesh is as dear to me as my own,” from Jane Eyre. It has been viewed more than 1.2m times.

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